Significance of Emotional Intelligence

  DIGITAL  MARKETING IN INDIAN PERSPECTIVE Digital marketing is growing rapidly in India. Many Indian companies are utilizing digital marketing to gain a competitive edge. The success of a marketing campaign cannot be achieved through digital marketing alone. In order for any marketing campaign to be successful, it must take full advantage of the various marketing techniques available in both traditional and modern marketing. Many startups that have tried using digital marketing have failed. Many research shows what steps need to be taken to effectively implement digital marketing in order to take advantage of the huge potential to boost Digital marketing in India encompasses the integration of digital technologies and internet marketing strategies. By combining the strengths of traditional and online marketing methods, businesses are able to effectively connect with potential customers on a global scale. Online advertising plays a crucial role in this process, as it involves...

    EMOTIONAL INTELLIGENCE AT WORKPLACE: NEED OF AN HOUR Certainly the past Covid period taught the whole world big lessons of life that how uncertain and difficult a life can be. Covid period was really harsh on us; many lost their lives, many lost their job and gone through unbelievable pain in different aspects. It was the time which registered several cases gone through mental distress and anxiety due to varied reasons. Only those who were having emotional stability managed the time well else were really found it difficult to face the time efficiently. Here comes the importance of emotional intelligence (EI). EI is defined as the capacity to recognize and effectively manage personal emotions in ourselves and in others. Many researches has proven that a strong propensity in emotional intelligence increases one’s ability to make sound decisions, build and sustain collaborative relationships, deal effectively with stress, and cope to a greater degree with constant change. T...