DIGITAL MARKETING IN INDIAN PERSPECTIVE
DIGITAL MARKETING IN INDIAN PERSPECTIVE Digital marketing is growing rapidly in India. Many Indian companies are utilizing digital marketing to gain a competitive edge. The success of a marketing campaign cannot be achieved through digital marketing alone. In order for any marketing campaign to be successful, it must take full advantage of the various marketing techniques available in both traditional and modern marketing. Many startups that have tried using digital marketing have failed. Many research shows what steps need to be taken to effectively implement digital marketing in order to take advantage of the huge potential to boost Digital marketing in India encompasses the integration of digital technologies and internet marketing strategies. By combining the strengths of traditional and online marketing methods, businesses are able to effectively connect with potential customers on a global scale. Online advertising plays a crucial role in this process, as it involves...